We are a seeking high-performing and disciplined Sales Representatives to drive retail sales execution and expand market coverage within assigned territories.

This role is critical to delivering strong in-market performance by ensuring product availability, converting competitive outlets, and maintaining excellent retail relationships. Successful candidates will serve as brand ambassadors, executing sales strategies that strengthen Lafarge’s presence across key markets.

Key Responsibilities

Sales & Market Expansion

• Drive retail sales by generating and fulfilling orders across assigned territories.
• Identify, recruit, and onboard new retail outlets to expand Lafarge’s market footprint.
• Convert retailers from competing brands to increase market share.

Territory Coverage & Execution

• Ensure 100% coverage of all assigned retail outlets through consistent and structured route planning.
• Follow up and close leads from field teams (TAEs), prioritizing proximity and conversion efficiency.

Market Execution Excellence

• Ensure continuous availability of Lafarge products across all retail outlets.
• Execute best-in-class merchandising standards, ensuring optimal product visibility, display, and positioning.

Operational Effectiveness

• Support field operations and deliver on assigned tasks in line with business objectives and performance standards.

Key Performance Indicators (KPIs)

• Sales Target Achievement
• Retail Coverage (100% outlet visitation)
• New Outlet Acquisition & Competitive Conversions
• Product Availability & Visibility Compliance
• Lead Conversion Efficiency

Requirements

• OND / HND / BSc in any discipline (FMCG or building materials experience is an advantage).
• 1–3 years experience in sales, retail execution, or field operations.
• Strong understanding of local market terrain within assigned locations.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work in a target-driven, fast-paced environment.
• High level of discipline, accountability, and professionalism.

Why Join Us?

You will be part of a globally recognized brand committed to innovation, sustainability, and excellence in building solutions. This role offers hands-on market experience, structured career growth, and the opportunity to contribute to impactful infrastructure development across Nigeria